What does this mean about the SEO industry and services offered by different specialists? Due to the high demand for SEO services, many people will try to penetrate the market without being well-versed with the skills. The ripple effect is that you might end up hiring one of those people and get low-quality backlinks.
If you have never interacted with an SEO backlink checker before, it’s time to start doing so. There are many other reasons why you need to leverage this tool to ensure your website gets a better ranking.
This article will divulge five reasons why you should be using an SEO backlink checker.
- To Avoid Spending Money on Low-Quality Links
Not every company you hire for your SEO services is well-versed with the industry. Instead of setting up backlinks that work, they might be building spam on your site. The SEO industry has experienced major changes, making it harder to optimize a website to rank better.
Google uses backlinks to identify the most referred website to rank it higher. Some specialists use negative SEO to sabotage competitors’ ranking in the search engine results. The most common way is setting up thousands of spam backlinks to direct traffic to your site.
Investing in a backlink checker enables you to analyze and monitor links built to redirect traffic to your website. Preventing the adverse effects negative SEO has on your website is much easier compared to fixing it. A backlink checker is useful in making sure you don’t risk losing your website due to unethical SEO practices.
- To Safeguard Your Reputation
Although backlinks come with many benefits to your website, there are a few scenarios where they can be your downfall. You risk damaging your reputation when you use spamming backlinks to optimize your website. Companies all over the world are investing millions of dollars to ensure their reputation is on a high.
However, you don’t have to do that since you can leverage a tool such as a backlinks SEO checker. A backlink checker analyses and identifies the links that pose a threat to your company’s reputation.
I am sure you are wondering what are some of the backlinks that can damage your reputation. Below are some of the ways backlinks are used and can affect your brand’s name:
- Having backlinks in adult and gambling websites
- Having links from websites outside your niche
- Having backlinks in websites that use passive-aggressive and vulgar language
- Directing links to your websites using keywords such as poker online, porn and Viagra.
When you outsource your SEO services to a third party, some do everything possible to ensure your website gets traffic. The downside is they might use unethical SEO practices to make your website rank high. Utilizing a backlink checker gives you an oversight on which backlinks are being used for your website.
- Backlinks Can Get Your Website De-indexed
Backlinks can make or break your website’s rank on search results. De-indexing is when a website is removed from the search engine’s index, meaning it won’t appear in the SERPs of the different search engines.
When the backlinks you use violate Google guidelines, you stand to get the website penalized. This is why you need to ensure your backlinks are constantly monitored to filter out bad links. Some of these things you might fail to notice without regularly using backlinks SEO checker.
If your website is written in English, backlinks from sites using foreign languages such as Russian will raise a red flag. I am sure you’ve come across someone on Fiverr selling thousands of backlinks at $5. Don’t fall into such traps; bots-generated backlinks can get your website penalized in days.
- Analyze Reviews and Complaints About Your Website
If you want to build a customer-centric business, listening to your customers’ complaints should be your priority. A backlink checker enables you to monitor all your links to examine any review or complaint about your website. That way, you can note down the various areas you need to improve in your website to create a better user experience.
When you check website backlinks, you can understand the value the links are bringing. No matter the sentiments in the comments, be it positive or negative, pay attention to all.
- Competitor Backlink Analysis
You have to perform competitor backlink analysis by reviewing other websites within your niche. Most probably, you all share a similar audience; you thus need to know which links drive more traffic to their websites. For example, if you realize that your competitor has 200 backlinks, for you to compete with them, you have to build more backlinks.
You can also review their backlinks portfolio to know what earned them their position in the search results. You’ll then go to the drawing board and restrategize your SEO marketing efforts. Use these free SEO tools to help you improve your site’s ranking.
Leverage SEO Backlink Checker to Ensure Your SEO Efforts Are Effective
Building a website takes a lot of time and money, and the last thing you would wish to happen is all that is going to waste. Ensure you always use an SEO backlink checker to verify the quality of your links.
If you’re interested in learning more about SEO and other digital marketing strategies, stay up to date with all the latest articles going live on this website.
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