There are nearly 32 million small businesses in the United States. In order to compete in this business world, they rely on small business tools and software to help them do more with fewer resources.
One of the best things to happen in small business software is Software as a Service (SaaS). This allowed small businesses to lower the cost of licensing software.
Small businesses can get instant updates and access information from anywhere thanks to cloud storage.
However, these SaaS tools add up. You can easily get caught in a cycle where you spend thousands of dollars a month on software tools that you don’t use.
If you want to know exactly what tools you need and which ones to skip, keep reading. You’re about to learn the top SMB tech tools.
Accounting Software
One of the main reasons why small businesses close is due to cash flow. Accounting software helps you automate bookkeeping and stay on top of business finances.
You can see your profitability, get spending reports, and create business projections. You can see how much you spend on small business software, too.
Small business tools like QuickBooks, FreshBooks, and Wave are among the most popular accounting tools.
Invoicing Tools
Small businesses can’t effectively manage cash flow if they don’t get paid on time. They don’t have systems to send invoices or they create them in a spreadsheet program.
An invoice template gives your small business the look and feel of a big business. Your invoices get taken seriously and you can get paid on time.
Customer Relationship Management
It’s easy to forget about leads and opportunities because you have so much going on each day. You’re leaving a lot of money on the table because you don’t follow up.
Customer relationship management tools remind you when you need to follow up with a lead. It’s also the best way to maintain relationships with your customer base.
You can keep track of previous conversations, schedule follow-ups, and up your customer service game.
Email Marketing
A lot of small business owners rely on social media to get the word out about their businesses. They give control of their marketing exclusively to social media companies.
Social media companies change often. One algorithm change can set your business back by months.
It’s essential to build an email list and nurture those leads consistently. Use email marketing software to automate lead nurturing and communicate with your list regularly.
Some tools have a free tier so you can build your list. Once you reach a certain threshold, you’ll have to pay for the software.
Make the Most of Small Business Tools and Software
It’s easy to find an ad on social media that tells you to buy a lifetime offer for software. You end up spending money on tools you don’t need.
This guide showed you which tools are worth the money. You’ll be able to manage your business better with these small business tools.
For more helpful tips and insights, check out the home page of the blog today.
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