Mastering the Art of Promoting Business on Instagram

Instagram has more than 800 million active users, a definitely more engaged audience, and less competition as compared to other social media platforms. Instagram provides a unique opportunity to businesses to promote their products and services to a relatively more interested and targeted audience without investing a huge amount of money on things like paid advertising. Instagram’s API has been modified and it gives users the full liberty to publish and incorporate pictures to any Instagram business account or profile utilizing the third party platform and that makes things really simple for brands that wanted to make the most of the Instagram platform. Here are some effective tips for mastering the art of promoting businesses both small and big on the Internet.

Present Whatever You Do in an Impressive & Creative Manner

You must concentrate on the solution provided by you and not just the products sold by you. It is critical to add value to this platform and look nice while doing it. Needless to say, you must not ever underestimate the power of your visual content on the Instagram.

In case your business seems to be predominantly service-based, you may concentrate on showcasing behind-the-scenes activities such as the process that takes place behind the scenes for providing the service. You may consider demonstrating your company’s culture, mission, or simply share the tricks, tips, and tutorials. You could consider uploading pictures, or one-minute duration videos and short videos. Many brands are apprehensive about how they could be getting real Instagram likes to build their brand organically. You need to use unique visual content for deserving likes from followers.

Expand Your Reach with #Hashtags

Use Hashtags to broaden your reach. These could be general or campaign specific. The only thing you must focus on is that they are relevant. You must, first of all, consider setting up the chief company hashtag (#yourbrandname). However, you need to use it quite sparingly on the Instagram platform. This would facilitate people to locate your content associated with you and your main account. Ideally, you must use between three to maybe five hashtags as that may fetch you best results though you have the liberty of using as many as 30 hashtags per Instagram post.

Create Anticipation and Reward Something Exclusive

Holding the attention and interest of your target audience is an integral part of any successful marketing campaign. You must focus on gifting exclusive content to your loyal customers and followers. You may start teaser photo campaigns that would definitely be building anticipation. They should be told about all the new releases, new stores, or even office openings. This sort of preview conveys to your loyal customers that they are special and so they would be coming back consistently for some more insider information.

Evaluate Your Success and Capitalize on It

You need to wait and step back to evaluate and do a proper analysis of what actually worked and what did not really succeed. You may learn about all the marketing best practices existing worldwide but you cannot ever guarantee what would work for you. You need to find out exactly what would be working fine for your customers via testing and measuring the consequences.

Conclusion

Once you have mastered all the above-discussed skills you may consider taking your followers and loyal customers behind-the-scenes. It is quite obvious for customers to have an inherent curiosity about the products and their origination. You may demonstrate the entire product lifecycle to attract the attention of your clients.  Find appropriate pictures for demonstrating how all these products are created. You may show your followers the entire process from buying the raw materials, the production process, to the ultimate distribution networking.

Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.